With the rise of economies in Asia and elsewhere such as South America and with a huge European market a significant part of your sales could come from those places. To remain competitive it is necessary to be able to sell your products overseas. Why restrict your market place to English speaking (and reading) customers?
Our software gives your shopping cart the ability to display your product pages in any language supported by UTF-8 and HTML elements. There are hundreds of languages supported by this format. All of the major languages are supported. How does this work? Do you have to do anything differently? Your product pages will automatically display the best language to your customer based on their local browser language settings.
This opens up whole new markets for you. It is surprising how many sales are made overseas. The only issue for you occurs when your overseas customers email you thinking that you understand their language. Our best advice is to use the Google "Translate" feature. While Translate doesn't always give the best translation it can also translate your reply.