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Buyers want to know:

Item features: List all the benefits, specifications, and parts included in the item. More details help your buyer to make an informed purchase, and will give you an advantage over sellers who don't provide enough information.

Remember: eBay's policies prohibit imitations of brand products (for example: "Prada look-alike").

Item condition: Is the item new, used, or still under warranty? Be sure to mention any flaws or repairs.

Payment and shipping: Be clear about payment methods you accept. Also, be as specific as you can about your shipping costs.

Of course, these basics are only meant as helpful hints for your consideration when you write your description. You are solely responsible for the description and content of your listing.